(Atlanta). What can you do to make a festival or an event successful? Doc Lawrence, the noted food and wine writer/producer and public relations expert says unequivocally, “I would have Chef Marvin Woods as my attraction, particularly if I wanted to really create buzz that brings in positive results.”

Lawrence, who owns Doc Lawrence Productions and the parent Lehmann Desloge Media, Inc., a public relations firm in Atlanta and Miami/Fort Lauderdale, has teamed with Woods to place the star of Turner South’s hit show, the highly regarded HOME PLATE as a primary headliner with festivals, celebrations and appearances throughout a multistate region.

“I’ve seen how Chef Woods fills auditoriums and everyone who has watched him perform on his television show knows he’s a one-of-a-kind entertainer,” Lawrence observed. “But what makes him so exceptional is his natural charm and warmth that connects instantly with the audience. People from all walks of life really admire him and he’s never, ever boring.”

Lawrence, who serves as the 2005 National Chairman of the Food and Beverage Section of the prestigious Public Relations Society of America in New York, conducted a survey of various events in an 11-state area to determine what made them successful. The study examined cities and counties of various sizes with a variety of demographics. Certain conclusions were, he admitted, surprising. “But, the overriding factor, the difference between mediocrity and roaring success was the appearance of a known celebrity. Without having a well-known big name who is genuinely liked, the events depended solely on lady luck.”

According to Lawrence, “Television chefs—the ones who are great performers—are very popular. But no one in the South has the magic to draw in the masses like Chef Marvin Woods.” He added that Woods has already been booked into appearances by Doc Lawrence Productions and “we are negotiating with charities, CVB’s, event planners, conventions and festivals for more appearances and cooking schools daily.”

Doc Lawrence Productions has available a “mini-movie,” a DVD with live action available upon request. Booking inquiries are directed to Doc Lawrence by email at editors@docsnews.com. In addition to handling bookings, the company has facilities to plan a successful event with Chef Marvin Woods including promotions and effective media relations.

 

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